Thought Spectrum
A brand identity for a research-based education and professional development consultant.
Assignment
Literacy Change Agent Ayanna F. Brown Ph.D. needed a simple, colorful, elegant brand identity system for Thought Spectrum which offers tailor-made, sustainable solutions for education institutions.
Category
Branding
Deliverables
Research
Positioning
Strategy
Design
Brand Identity
Brand Standards
Story
A simple, colorful, elegant branding system for Thought Spectrum, a literacy change agent that offers tailor-made, sustainable solutions for education institutions.
Thought Spectrum’s identity, like its proprietor, needed to be approachable without being juvenile. Lb+d’s approach to this challenge came together as a visual reflection of Thought Spectrum’s authentic, reliable, trustworthy process, and helped elevate its positioning as an impact and growth oriented brand for educators that seek support and solutions created specifically for their community.
