Black Soil
Black Soil. A brand and homage to a music artist’s roots.
Assignment
Create a consistent, unified brand for Black Soil that will help position it as uplifting inspiration to audiences that don’t feel their value or worth, and don’t hear their voice.
Category
Entertainment
Deliverables
Research
Strategy
Design
Positioning
Branding
Story
Brandi Irvon, the artist and I grew up together in Benton Harbor, MI. During the COVID-19 Pandemic, Brandi approached me about developing and identity for The Black Soil Project. When I inquired what exactly The Project was, he explained it simply and quite eloquently: The Black Soil Project is the story and celebration of people like us – people that originated from nothing but soared beyond our dreams.
Having the advantage of being a Benton Harbor native, the identity is the result of a deep collaboration between two friends that spans decades. It is an integration between Brandi’s songs and my visualization of the project title and what it means. It serves as a symbol and reminder (especially during uncertain times) that if people feel as if they’re nothing-from-nothing, that they are beautiful and full of limitless potential by virtue of being “from nothing”. Black Soil.
