Assignment
Create a consistent, unified brand for Black Soil that will help position it as uplifting inspiration to audiences that don’t feel their value or worth, and don’t hear their voice.
Category
Entertainment
Deliverables
Research
Strategy
Design
Positioning
Branding
Story
Brandi Irvon, the artist and I grew up together in Benton Harbor, MI. During the COVID-19 Pandemic, Brandi approached me about developing and identity for The Black Soil Project. When I inquired what exactly The Project was, he explained it simply and quite eloquently: The Black Soil Project is the story and celebration of people like us – people that originated from nothing but soared beyond our dreams.