Reflect Media
A new brand identity for a company that amplifies the unheard voices of historically unseen people.
Assignment
Create a brand identity for a unique culturally sensitive and responsive production company that exists to provide a platform to tell the untold stories of marginalized people of color and emerging genders.
Category
Professional
Faith
Deliverables
Research
Design
Naming
Strategy
Positioning
Branding Identity
Brand Standards
Story
The ReSound owner approached Lb+d to brand and position his emerging media company as fun, modern, inclusive and transformative. The results are exactly that.
Before we began the project I recommended that alternative names and positioning statement be considered becasue ReSound seemed to only suggest audio, and the company was actually steaped in all media. Reflect was presented and adopted as the company name.
