Assignment

Create a brand identity to support the vital work of crisis prevention professionals.

Category

Professional
Event
Healthcare

Deliverables

Brandmark
Two-Day Virtual Event Program
Collateral
Digital Save-The-Dates
Digital Invitations


Story

A Suicide Prevention Summit where stories are told, and strategies are shared in an effort to improve services for people in crisis. This important meeting could not be postponed, even by a global pandemic, so I was commissioned to help make sure the annual summit moved forward.

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The assets including the save-the-dates, invitation and program were unified through color, typography and tone focused on communicated a sense of sincerity and reverence.
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The brandmark communicated in an engaging way that this summit was taking place virtually over the span of two days in Illinois.
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