Assignment

Develop a flexible identity that evokes emotional response.

Category

Entertainment

Deliverables

Strategy
Branding
Social Media Assets
Online Presence
Marketing Swag


Story

Using Shakespeare as its model, Forest Park Theatre’s mission is to bring high-quality, affordable, professional theatre to the Village of Forest Park and its surrounding area. It needed an identity that reflected the diverse theatre troop and the local Forest Park, IL community.

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“Forest Park Theatre is dedicated to language-centered, meta-theatrical, multi-disciplinary, multi-lingual, and multi-cultural performances…” Research revealed that the color pink was associated with theatre and creativity so it was a natural primary color for this identity.
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