Assignment

Design a civic election campaign identity to help an appointed judge retain her Cook County Circuit Court seat.

Category

Civic

Deliverables

Design
Art Direction
Collateral
Marketing
Social Media Assets


Story

I was referred to the Honorable Judge Teresa Molina by Mayor Rory Hoskins. Mayor Hoskins and I have been friends, and collaborators on previous projects so he knew my track record for delivering unconventional ideas. Judge Molina needed an election campaign identity that would help reflect her personality and integrity, and break through the overcrowded election season clutter.

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Using a color palette that didn’t blend into the sea of election season red, white and blue was a strategic move that helped Judge Molina stand out from her compitition. The combination of the color system, typography, and the brandmark’s banner that echos a smile helps this identiy personify friendliness and fairness.
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